Diamond
G Rodeos
& Ranches
Where rugged land meets rodeo legacy. Home to champion bucking stock, breathtaking terrain, and a family driven by passion.
Overview & HistoryThe Ranch
OverviewDiamond G Ranches—seven locations sprawled over 250,000 acres in Washington and Iron counties in Southern Utah—with Zion National Park as a backdrop, are home to Steve and Cyndi’s contracted livestock. Ranging in elevation from 3,400 to 12,000 feet, the animals are free to roam, allowing the rocky, rugged land to keep them in prime rodeo condition.
HistoryThe main Diamond G Ranch headquarters, located in Toquerville, Utah, is where Steve and Cyndi reside. Here they enjoy a comfortable way of life, with wide open spaces and several of their best livestock, including White Magic.
Another ranch at Anderson Junction, about 3 miles wide and 17 miles long around the I-15 corridor, is private and government ground.
Near the historic iron mines of Iron County, Diamond G’s 40-70 bulls roam—from yearlings to 3 years old. Here, they learn “how to be bulls”—they get “legged up” for their future battles with cowboys both professional and otherwise. Other than a quick ride-through or fly-over, these livestock never see people. This rugged terrain is bucking bull training ground.
The Gilberts’ take the bred cows to the Peaceful Valley Desert Ranch to calve in the spring, covered with feed that allows the cows to thrive. Breeding begins in April so calves aren’t born in the heart of winter. This arrangement is ideal for breeding and birthing. In the last 4 years (2012-2015) 150 calves were born and all survived. In addition there is a 40 acre farm, just 20 miles west of Cedar City with pasture to raise 50 head of livestock to breed in the summer.
OverviewSteve & Cyndi
The diamond gemstone – at once the hardest, most abrasive mineral on earth, the symbol of the most tender feelings of love and showcase of brilliance and perfection. Those who know Steve and Cyndi Gilbert find it a fitting icon for their lifelong pursuit and dream, Diamond G Rodeos and Ranches.
When Steve & Cyndi honeymooned at the National Finals Rodeo in 1988, Cyndi had never heard of the Wrangler Finals National Rodeo (WFNR), and neither of them imagined that livestock would one day be such a significant part of their lives. Thanks to hard work, a love for the livestock and an undying effort from them both, the Gilbert’s have created an opportunity for many people who don’t have animals to enrich their lives, by getting up close and personal with bucking horses or bulls.
Gilbert Development Corporation (GDC), Crusher Rental & Sales (CR&S) and Cyndi’s career as a lawyer have provided the couple with the strong financial backing to follow their dreams beyond just business – to build a likewise flourishing ranch and rodeo enterprise that inspires both their own passion and that of others. It has become something they live and breathe everyday.
Overview & HistoryThe Rodeos
OverviewThe PRCA and PBR’s are the pinnacle of what Diamond G is about—the proving grounds for the back-breaking work that goes into breeding and raising the best bulls and horses. Thousands of priceless memories, dozens of record-breaking wins, and lots of happy cowboys given the privilege to ride—what goes on in the PBR, PRCA and other organizations is the Gilberts’ pride and joy.
Our goal remains the same as it has always been—to put on a professionally run rodeo filled with lots of action, that is done in two hours.
HISTORYThe Diamond G livestock have big-time names in arenas all over the West. With winning bucking stock like Mr. USA, White Magic, Marla’s Rose and Lucas’ Gone Wild, cowboys know which stock belong to Diamond G. With rides rated by two judges, each with a 25 point allotment to give the rider and 25 for the bull, 100 points equals a perfect ride. A record-breaking 96-point win with Mr. USA and rider Cody Hancock treasured by the Gilberts in 2001, but a record they still aim to beat. Mr. USA later competed and won Gold at the 2002 Winter Olympic Command Performance Rodeo, dazzling thousands of fans including — Mitt and Ann Romney. Popular venues for the Gilbert’s stock to perform include the Days of ’47 Rodeo in Salt Lake City, Utah; San Bernardino Sheriff’s Posse Rodeo, Temecula, Anaheim, San Dimas, and Norco, CA; Phoenix, AZ; Reno and Las Vegas, Nevada; Helldorado WNFR & PBR; San Antonio and Houston, Texas; Jordan, Vernal, Coalville, Heber City, and Ogden in their home state of Utah; Denver, CO; and even farther across state lines in the past at Rapid, City, South Dakota, Cheyenne, WY, Moll’alla, OR, Ellensburg and Seattle, WA, Portland, OR, among others nationwide.
Current PartnershipsActive Venues
Diamond G currently furnishes livestock for these premier rodeo events across the American West.